Social media is the easiest way to promote your school’s fundraiser. Imagine how many supporters you can reach with just a Facebook or Instagram post! It only takes a few minutes to create content—and the results can be exponential. Maximize your school’s fundraising profits with minimal time and reach your goals faster.

6 Tips for Promoting Your School’s Fundraiser on Social Media

Have your school or PTA create an event on Facebook to promote your fundraiser (as early as possible!). The event’s start date should match your fundraiser kick-off. Post updates before and during the campaign to drive interest and engagement. Ask parents to like, share, and comment to show their support. Start a countdown: “Only 3 days until kick-off!”

Post every day or every other day to encourage support and awareness. Focus on key moments like kick-off day, mid-sale, and your deadline. The more consistent your updates, the greater your success.

• Give a BIG shout-out to parents for their participation!
  Recognize parents who register online and use the student spot email-generator to share with friends and family (check your reports for qualifying names). “A big shout out to the following parents for their participation in our Charleston Wrap fundraiser …” Be sure to tag them!

Videos are powerful! Ask your Principal, PTA President, or a few students (with parental permission) to film a 1–2 minute video for the school’s Instagram and Facebook. Talk about your fundraising goal, how funds will be used, and ask everyone to like & share.

• Host a student video contest!
  Kids love making videos, so encourage them to get creative with their parents. These videos can build excitement and boost sales.
  • Explain the contest rules: The video must include your school name, fundraising goal, how funds will be used, direct viewers to www.registercw.com, and feature your school’s online ID. The video with the most likes and shares wins!
  • Pick a fun prize and announce it clearly. Examples: reserved parent parking, or 10 dress-down days for the student.
  • Set a deadline for submissions and announce when the winner will be named.

Share fun photos collected during your campaign. Everyone loves seeing kids having fun!
Photo ideas:
PTA volunteers at the display-kit table, Kick-Off assemblies, students earning daily prizes, your Principal holding the fundraising catalog, and any other great moments you capture.

Regularly update your community with sales results and goal reminders. To keep up momentum, set a 24-hour goal challenge—for example, aim for $1,000 in 24 hours, then update everyone the next day with your results!

Need inspiration? Access our Social Media Image Bank for campaign-ready images.

1. A plea for help: state your goal and how the funds will be used
2. Your online ID and order link
3. Deadline date
4. Always ask supporters to LIKE and SHARE

Frequently Asked Questions

• Encourage families to share your posts, participate in video contests, and tag others. Recognize top participants to inspire more engagement.
  

Where can I find images to use in my fundraising posts?

• Visit the Charleston Wrap Social Media Image Bank for free, customizable graphics and photos designed to help your fundraiser stand out online.